Matt Ware

Head of Operations
First Digital

Matt Ware's been around digital a long time; back before the Y2K bug was even a thing. Prior to becoming Head of Operations at First, Matt helped realise the value of digital at Sensis, News Ltd, Reed Business Information and Dynamic Creative.

Over the last 20 years Matt has worked in the fields of SEO, Performance Media, Social, Mobile and CRO with a specific focus on how to improve Customer Experience and Engagement using Data and Analytics.

Most recently Matt has started to explore the value of AI, Machine Learning and how Voice enabled devices can be used to interact with customers in real time to answer their questions and needs.

Some of the clients Matt has worked with include: Kmart, Target, Suncorp, AAMI, Officeworks, Flight Centre, Fairfax, TradeMe, BigW, Fiji Airways, UNSW, Dymocks, Grays Online, TAB and Qantas to name just a few.

Matt's relentless pursuit to know his clients and their competitors inside and out places him in a unique position to bring vital insight to First's clients.

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