Lachlan is a conversion focused designer with 20+ years of experience in digital creative, Interface, User Experience, Voice and Conversation design. He has led the creation of numerous online and offline presences for high profile entities such as Subaru, Allianz, Kmart, Suncorp, and UNSW.
As the Creative Director of First, Lachlan is responsible for leading a team of creatives to better understand customer and business needs. This is in order to blend creative ideas with high-level information architecture, experience design and insights to implement successful strategies and projects. Specifically, this is to ensure the successful crafting of online products, campaign creative and conversational interfaces.
Lachlan Pottenger's Session: