Tony Scherba has been developing and designing software products since his early teen years. Early in his career he built websites and apps for the music industry, working with artists such as Britney Spears, Bob Dylan, Dave Matthews Band and many more. In 2010 he founded Yeti to focus on bringing meaningful products to life. He currently operates as it's CEO and Chief Strategist. The products Yeti has produced with startups and enterprise clients such as Google, MIT, Westfield Malls, Flex have impacted people around the world and directly contributed to billions of dollars sold and raised.
Tony's company has been featured on a Netflix documentary and his writings on technology trends and best practices have been featured in TechCrunch, Entrepreneur, ReadWrite and TheNextWeb. Yeti's recent focus is working with governments to cut red tape and build software products that help expedite cumbersome processes. On the weekends you might find Tony wandering the trails of Northern California with his wife and big shaggy cattle dog or building a new custom woodworking piece for Yeti's converted warehouse in San Francisco.
Tony Scherba's Session: