Mark Beccue

Principal Analyst
Tractica

Mark Beccue is a principal analyst contributing to Tractica’s User Interface Technologies practice, with a focus on virtual reality, augmented reality, virtual digital assistants, natural language processing, and other intelligent interfaces and collaboration tools.  Beccue, who is based in Tampa, is a veteran market research analyst with more than 20 years of experience in market and business strategy.

Prior to joining Tractica, Beccue was an independent consultant and industry analyst who provided clients with custom and syndicated qualitative market analysis and insights, with a primary emphasis on mobile consumer trends.  Previously, he was a senior market intelligence analyst at Syniverse with responsibility for identifying key market trends, market barriers, and market opportunities for the company within the evolving mobile ecosystem. Beccue also served as a senior analyst at ABI Research, where he concentrated on mobile consumer trends, mobile applications, and mobile payments.  Beccue was previously vice president at Tucker/Hall, a public relations and marketing consulting firm.

Beccue has been cited hundreds of times by international media outlets including CNBC, The Wall Street Journal, Bloomberg Businessweek, and CNET.  He holds a bachelor of science degree in journalism from the University of Florida.

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