May 17, 2018 - 1:30 pm – 2:15 pm

Why Chatbots are the Next Big Thing in Sales and Marketing: A Case Study Into National Geographic’s Albert Einstein Chatbot

Back to Agenda
In April 2017, National Geographic wanted to generate buzz and target new and younger audiences for their new show “Genius” and decided to create an extended interactive experience for the show. Opting for a conversational approach, National Geographic partnered with imperson to bring Albert Einstein back to life via chatbot.
 
The result? 6-8 minute average conversations, 11 turns per conversation, 50% user re-engagement and an involved community of followers.
 
In this entertaining case study about the Genius bot, you'll hear from Seth Greenfield, the designer who builds bots on messaging platforms like Facebook Messenger, Twitter, Kik, and Skype and for websites, who will discuss the value and opportunities of chatbots and how you can leverage this emerging technology. He’ll dive into the current tech trends in chatbots, how brands are using them in their sales and marketing efforts, how to properly set chatbot goals, and how to ensure authenticity in voice through free-flowing dialogue.
Seth Greenfield
imperson
Seth Greenfield
Co-Founder & CEO
imperson
Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy