May 17, 2018 - 11:00 am – 11:45 am

INTERNATIONAL FOCUS: China and Mexico - The Cutting Edge Of Chat

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In many emerging markets chat has already become a leading channel for sales and customer service: in China, hundreds of millions never leave a chat app to shop and pay. In Mexico, you can book a flight, check-in and upgrade on WhatsApp.

Brian Gross built the airline industry’s most extensive chat platform while at Aeromexico, and now builds localized platforms worldwide for global companies at Yalochat.

In this session, he will share:

  • How companies in emerging marketing are already profiting millions from messaging apps
  • What apps and strategies to use in each major market and vertical
  • What the future of chat in the US looks like based on emerging markets' successes
Brian Gross
Brian Gross
Chief Marketing Officer
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