Creating an emotional connection with your customers is one of the main draws to using Chatbots. James, CEO of Milli, will talk about using analytics, contextual data, and sentiment analysis to increase engagement. He will present a case study of Milli's Nudge Engine that automatically tunes each message with Milli's 8 distinct personality types and sends the right content to the right user at the right time so the user has the highest chance at engaging with the bot and in our case, ultimately becoming healthier.