Wednesday, February 6, 2019 - 10:30 am–11:10 am

Case Study: How Kmart Aims to Help People Find the Best Gift for Any Occasion Via Their Assistant

From concept to publication, this talk will share the roadmap of a Gift Recommendation engine for Voice as seen through the lens of a major Retail brand.

In this session we will explain the initial Brief for the Action to be developed, how this was iterated to fit inside the framework of what can be done on the Google platform, the process for obtaining data and crafting conversations to answer customers needs while meeting Kmart’s tone of voice requirements and finishing with publication, insights gained, next planned steps and overall findings.

Takeaways:

  • An insight into the voice landscape in Australia
  • How to guide a customer through an assistive flow (gift finding) but build in simple smarts to let users make deviations into out-of-context information
  • Logic and strategy behind the integration of a recommendation engine
  • Location use case logic and strategy
  • Custom methods of tracking behavior
  • Rapid prototyping of a dynamic and data-rich voice assistant
Lachlan Pottenger
First Digital
Lachlan Pottenger
Creative Director
First Digital
Matt Ware
First Digital
Matt Ware
Head of Operations
First Digital
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