From concept to publication, this talk will share the roadmap of a Gift Recommendation engine for Voice as seen through the lens of a major Retail brand.
In this session we will explain the initial Brief for the Action to be developed, how this was iterated to fit inside the framework of what can be done on the Google platform, the process for obtaining data and crafting conversations to answer customers needs while meeting Kmart’s tone of voice requirements and finishing with publication, insights gained, next planned steps and overall findings.
