Wednesday, February 6, 2019 - 10:30 am–11:10 am

MyPetDoc Case Study: Voice AI and Conversation Marketing to Drive Consumer Engagement

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The advent of powerful search engines created a new platform for marketing that opened opportunities and drove e-commerce. As more and more search shifts from keyboards to voice, something exciting is happening.  Voice creates the opportunity for “Conversation Marketing”: a powerful form of word of mouth, where questions are asked of voice AI and are answered clearly and relevantly, with the chance for recommendations and immediate purchase. With more purchases made during and through consultative sessions, voice is changing the way people interact and buy online.

MyPetDoc for Amazon Alexa and Google Assistant is the voice of animal health. We use conversation marketing, built on extensive pet health interactions, to create credible expertise that allows pet brands to seamlessly target product messaging exactly to their customers' needs. By providing the brand information, product recommendation, coupon, and purchase, right at the moment of consumer need, the true power of conversation marketing is unleashed.

Attendees will learn about:

  • The growth of voice search leads to Conversation Marketing opportunities
  • How Conversation Marketing increases consumer engagement with brands
  • How providing consumers with brands that fit their conversation at the time of need drives revenue
Cal Lai
Cal Lai
Chairman and CEO
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