E-commerce chatbots are on the rise, but most conversations start off knowing nothing about the customer. This session is about how fast-growing brands use bots to augment a user's customer journey as they discover your brand, consider various products, make their first purchase, and turn into valuable repeat customers. You have valuable data about the customer’s past purchases and behavior and should use that to make your messaging intelligent, relevant and useful. Send product recommendations tailored to them; you can even send an in-chat conversational quiz to engage them and gather more data to effectively recommend the best choice from among your product offerings. Win your customers by showing that you really know them, suggesting content and products specifically for them.
In this talk, you will learn: