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Nathalie Choy

National Manager - Digital, Social & CRM
Kia Motors America

Nathalie Choy is responsible for website strategy & operations, marketing innovation and digital insights for Kia Motors America. Nathalie has worked with Kia for 6 years, 2 of which was on the agency side (iCrossing) launching Kia’s eLead Management System. Nathalie manages various agencies responsible for the creation of videos, apps, CGI, and interactive experiences. She oversees technology innovation in the areas of AR/VR experiences, artificial intelligence/chatbots, and conversational interfaces. She proudly led the team that launched Kia’s first ever award-winning chatbot, NiroBot. More recently, Nathalie led an internal department-wide initiative around Customer Journey Mapping, providing Kia Marketing and its partner agencies a framework which puts the customer at the center of everything Kia does.

Prior to Kia, Nathalie has over 12 years of professional experience in management consulting, digital marketing & strategy working with companies such as Nissan, Infiniti, Accenture, Siemens, Toshiba, Xerox and TransAmerica. She is a citizen of the world, having lived 3 years in Vietnam, 8 years in Paris, 2 years in Singapore and most recently 4 years in Shanghai, where she worked at Siemens in the Technology-To-Business Division as Manager of Strategic Initiatives. For now, she calls Irvine, CA home where she works and lives with her husband, 2 kids, and Sharpei-Lab.

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