Brian Gross led the digital transformation of Aeromexico, launching all-new web, API, check-in, CRM, email and payments platforms in under two years. He now leads Lab7, Aeromexico's digital innovation labs, expanding innovation efforts across and beyond the company, and leads projects in personalization, artificial intelligence, chatbot and voice. Previously, Brian launched new apps at AT&T in Atlanta, web banking at ABN AMRO in Amsterdam, and evangelized great user experiences as a Forrester analyst. Brian originally hails from Los Angeles and attended UCLA and the Rotterdam School of Management.
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